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Your Life Needs Strategy and Tactics, Just Like Any Games

Posted from http://feeds.lifehack.org/~r/LifeHack/~3/xPNkX0Pdn2E/your-life-needs-strategy-and-tactics-just-like-any-games

Southwest Airlines has been around since 1966, and is generally considered one of the better airlines in the industry. While some airlines focus on big, potentially expensive amenities, Southwest focused its business model on cheaper flights and painless “commuter”-type flights for people who wanted to get from A to B with no fuss. Over time, Southwest’s business model has increasingly become the industry standard for airlines.[1]

Southwest’s broader strategy was cheaper, easier-to-get flights. But strategy is meaningless without tactics. (Some call this “execution.”)

To get cheaper flights, they reduced flight attendants, changed flight models, limited carry-on baggage, and even changed the process of boarding.

Strategy is the what part of thinking about organizational mission: long-term goals. Tactics are the how part: the best practices, specific plans, milestones, resources, and generally how you’ll execute the overall strategy.

You need both in life.

The Art of War: Strategy vs Tactics

One of the most famous books ever written, The Art of War, has a quote along these lines:

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

That book was written more than 2,500 years ago. The context still applies, though. You need both strategy and tactics. You can’t just long-term plan, and you can’t just execute. Both ultimately end up nowhere.

Strategy and tactics are all over the business world these days. New books on business strategy seemingly come out every day, and the overall “leadership industry” — often teaching executives how to think about strategy and tactics — is somewhere around $44 billion.[2]

Think about some well-known strategies, for example:

  • Facebook wants to be immersive in people’s lives; they want to be the great connector of our time. That’s the broader strategy. One tactic was to acquire other platforms where people spend a lot of time, i.e. WhatsApp and Instagram.
  • Muji wants to make their products simple. Tactically, they only focus on one feature at a time, and their shops use a simple color tone in design.
  • Nintendo wants to design engaging games that are easy for anyone to pick up and play (strategy). This is why you see them focus more on progressive games instead of complicated role-play games.

Strategy Makes Things Clear

The pros are that having a strategy sets a clear goal and makes it easier to align the efforts of different parties — because the shared goal is the strategy. This ideally creates more long-term stability.

Unfortunately, strategy isn’t easy to measure because it’s long-term (most businesses focus short-term) and it combines a number of different tactics (cross-departmental measurement can be hard). Strategy is also less flexible and it’s harder to make big, strategic decisions and changes. It usually requires a lot of time and input from multiple people, which can slow down a business as it attempts to innovate.

Tactics Make Things Concrete

Essentially the reverse of the above — tactics are quick wins where results are often easy to see and track. There are less concerns about flexibility.

But as noted in The Art of War, a focus solely on tactics lacks the bigger picture. It’s short-term and unstable, which can cause frustration. This is when you have a job where it seems like all you do is execute but you’re never sure what or why the outcome is.

When Strategy or Tactic Is Left Out

Think of Apple, one of their initial strategies was to make computers portable and universal, which they largely achieved. One of the tactics over time was bringing phone weight down and making that portable, which led to the iPhone. Now the iPhone is on its 10th iteration, it’s essentially a portable computer that can perform lots of different functions, but Apple is having a mini-crisis of strategy. While they have lots of cash, the strategy needs to be updated. They can’t keep producing similar phone products. Their growth has stunted a bit because the tactics outpaced the strategy and the strategy isn’t updated.

Now think of a personal example. Let’s say you were taking a test in high school and you knew the format would be lots of short questions and a few long ones. The short ones, in total points, are worth more. If you want a high score, your strategy might be to focus on the short ones (practice there and do them first on the actual test), and then do the long ones when time permits. That’s your strategy, and your tactic is doing the short questions first.

If you had no strategy for this test, you’d go in blind without an idea how to approach the test. If you had no tactic, you’d spend your time in the wrong parts. Either way, you wouldn’t get the highest score.

Making it Optimum: Strategy x Tactics

Strategy and tactics together allows you to have long-term focus with short-term execution.

You should use this dual approach regularly in daily life. If you’re trying to reach your target on closing more deals, your strategy can be to focus on high-spending groups. Your tactics would be to spend 80% of your time locating these high-spending groups and connecting with them — or calling the people who have connections with this group. You don’t focus on low-spending groups.

But how do you align strategy and tactics so you have both?

First, you need to understand purpose.

Sometimes our to-do lists get filled up with tasks that have no purpose. What are you achieving by carrying an action out? Is it helping you achieve your strategic outcome? Is it helping you achieve any of your goals? This component of a tactic serves two purposes:

  1. It ensures that every tactic helps you achieve your strategic outcome.
  2. It ensures you’re not wasting time on tasks that provide no return.

Then you need a scheduling component.

For example, many of us become beholden to our email. To avoid that, decide when and how often you’re going to process messages. Actions move you towards your goals, while scheduling ensures actions are executed. It also keeps you balanced and not as overwhelmed.

Finally, you need to understand how measurable results work.

When you complete something, can the result be measured? There’s usually no need to track these results meticulously for every task, but when you’re unsure whether a task is working for you or just wasting your time, measurement provides hard answers.

To understand more about how strategy and tactics align and work together, check out this article: Tactics & Strategy: Do you know the difference?

Featured photo credit: 3plusplus via 3plusplus.net

Reference

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The post Your Life Needs Strategy and Tactics, Just Like Any Games appeared first on Lifehack.


By |November 21st, 2017|blog|0 Comments

11 Passive Income Ideas You Can Use to Make Money Without Working

Posted from http://feedproxy.google.com/~r/entrepreneur/latest/~3/qFfUwK0tXe8/304900

Or, while you're working on generating even more revenue.


By |November 21st, 2017|blog|0 Comments

How Vulnerable Are You to Cybercrime? (Infographic)

Posted from http://feedproxy.google.com/~r/entrepreneur/latest/~3/FUuLs8xpqXI/304998

New data breaks down who is most likely to be a target.


By |November 20th, 2017|blog|0 Comments

Get Your Wake Up Time Right is More Important Than Sleeping Tight

Posted from http://feeds.lifehack.org/~r/LifeHack/~3/gyCOYiaR--c/get-your-wake-up-time-right-is-more-important-than-sleeping-tight

Do you wake up every morning feeling tired and drained? No one likes to start the day feeling lethargic, but so many of us wake up exhausted even after a full night’s rest! If you’ve ever had to drag yourself out of bed in the morning to face the day, you’ll know how demoralizing it is to wake up feeling just as tired as you did when you went to sleep.

Waking Up at Different Stages Of Sleep Determines Your Energy Level

Everyone sleeps in cycles. Throughout the night, your sleep ranges from “light sleep,” in which you are easily woken, to “deep sleep,” which entails rapid eye movement (REM) sleep. If you are woken from a deep sleep, you will feel tired, whereas if you are roused from a state of light sleep, you will wake up feeling refreshed. Each cycle lasts for approximately 90 minutes, and is made up of four phases in total.

When your sleep cycle is broken at the wrong time, your concentration and productivity will suffer [1]. You will struggle to remain focused on important tasks. To make matters even worse, a lack of good-quality sleep makes it hard to regulate your emotional state [2]. To feel at your best every day, you need to wake up at the just the right moment in your sleep cycle.

Waking Up At The Right Time Is Your First Step To Great Productivity

Fortunately, the Sleep Cycle Alarm Clock App wakes you up at the right time every morning, so you can feel energetic and healthy throughout the day.

The app uses the accelerometer and microphone in your iPhone, iPad or iPod touch to monitor your sleep stages and analyse your unique sleep cycle. All you need to do is place the device on the floor or near the bed. Even if you share a bed with someone else, it will still accurately assess your sleep cycle!

Screenshot from Appfreakblog.com

The app then uses the data to calculate the perfect moment to wake you up, refreshed and ready for the day ahead. You set the time you need to wake up, and the app plays an alarm up to 30 minutes before your chosen time. The exact time will depend on where you are in your sleep cycle.

Visit the App Store to download your copy now, and look forward to many happy mornings ahead! The basic version is free, whereas the premium version comes with additional features such as the ability to back up your data online and a heart rate monitor.

Reference

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The post Get Your Wake Up Time Right is More Important Than Sleeping Tight appeared first on Lifehack.


By |November 20th, 2017|blog|0 Comments

How to Reach Your Full Potential

Posted from http://feedproxy.google.com/~r/entrepreneur/latest/~3/imiTRxY3mL8/304761

Learn the secrets to success from 'Sport Science' host John Brenkus.


By |November 20th, 2017|blog|0 Comments

How to Master Meetings (Infographic)

Posted from http://feedproxy.google.com/~r/entrepreneur/latest/~3/WOeEXgP_swI/304784

Steps to solving conference call woes and make the most of your meetings.


By |November 19th, 2017|blog|0 Comments

Learning to Work With Robots Is How You Can Save Your Job.

Posted from http://feedproxy.google.com/~r/entrepreneur/latest/~3/5p5ojn3Agt4/303565

You aren't likely to be replaced by artificial intelligence but you could be replaced by somebody who does the job better using artificial intelligence.


By |November 17th, 2017|blog|0 Comments

Not Getting There Yet Doesn't Mean Your Destination Is Wrong. And So Does Your Goal.

Posted from http://feeds.lifehack.org/~r/LifeHack/~3/uo6nvGwKyrQ/not-getting-there-yet-doesnt-mean-your-destination-is-wrong-and-so-does-your-goal

Have you ever questioned the destination when you picked the wrong route or turned into the opposite direction? NO. You will relocate yourself and find the right path that can reach your desired destination.

So why would you change your goals instead of your plan when things didn’t work out? Keep it in mind that when things didn’t work out as expected, it simply means there’s a better way to do it and all you need to do is to figure it out.

Never give up on the things you want or the place you want to go. Change your plan, not your goal.

The post Not Getting There Yet Doesn’t Mean Your Destination Is Wrong. And So Does Your Goal. appeared first on Lifehack.


By |November 16th, 2017|blog|0 Comments

Do You Want To Save Money on Buying Drinks At The Cinema?

Posted from http://feeds.lifehack.org/~r/LifeHack/~3/tuE7EV3HkJE/do-you-want-to-save-money-on-buying-drinks-at-the-cinema

Have you ever been stopped from bringing your own drinks into concerts, the cinema or sporting events?

How about when you’re out running and need to carry a bottle with you to stay hydrated. Does that get in the way of your running?

If you’ve suffered from these problems, then fortunately, we’ve found the perfect product to help you out.

Sneak Your Favorite Drink with You Wherever You Go

As the picture above shows, Flask Hoodie is an ingenious clothing product that is designed to allow you to take your favorite drink into concert halls, cinemas and sports arenas, etc. And if exercising is your thing, Flask Hoodie will allow you to stay hydrated without having to hold a bottle.

Flask Hoodie looks cool, and when the hidden collapsible flask is filled with your favorite drink – you’ll be able to stay cool too!

The Key Features of Flask Hoodie

Flask Hoodie is a unique product that cleverly solves a common and frustrating problem.

Let’s take a look right now at two of Flask Hoodie’s outstanding features…

1. Holds 8 oz of your favorite drink (without anyone knowing about it!)

It goes without saying that this is the main selling point of the hoodie. So, how does it work? It’s very simple. You just need to pull the collapsible flask away from the hood, and then using the collapsible funnel (available for $2.99), fill up the flask with the drink of your choice. Attach the flask back to the hoodie – and you’re ready to go.

Drinking from the hoodie is super easy too. All you need to do is bite down on the valve, and start drinking! (The valve is connected to the flask by a tube, and both the valve and tube can be hidden by tucking them behind the hoodie.)

And in case you’re wondering, the flask can be fully removed enabling it to by cleaned after use.

2. Super soft, stylish hoodie, suitable for men and women

The zip up Flask Hoodie is available in three colors: grey, blue and black. And you’ll be sure to find a size that fits you, as there are five sizes available: S, M, L, XL, 2XL.

The hoodie has a unisex design, and is made from 80% cotton, 20% polyester.

There’s also a spare 8 oz collapsible flask with cap available for $4.99.

Take Your Favorite Drink Anywhere

Imagine the money and hassle you could save by using Flask Hoodie.

No longer will you have to worry about:

  • Security staff confiscating drinks from you.
  • Not being able to find the drink you want.
  • Paying a premium for drinks within venues.

Now, to be fair, 8 oz might not be enough to see you through a whole show. However, even if it saves you the cost of buying one drink – the hoodie will soon begin to pay for itself.

And talking of money, Flask Hoodie is available from MercMonkey for a very reasonable price of $39.99.

So, whether you want to exercise hands free, or sneak your favorite drink into a venue – Flask Hoodie could be just the ticket!

The post Do You Want To Save Money on Buying Drinks At The Cinema? appeared first on Lifehack.


By |November 16th, 2017|blog|0 Comments

You Can Immediately Spot Great People in Your Company by Asking This One Question

Posted from http://feedproxy.google.com/~r/entrepreneur/latest/~3/z0xlOxhDd8U/304488

Are your employees tackling their assignments effectively? Find out by asking "The Hawaii Question."


By |November 15th, 2017|blog|0 Comments